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How to Adapt Your Marketing Message to Social Media

Marketing on social media takes a bit of creativity. You have to adapt your marketing message to the platform and audience in order to reach your target market with your offering. The only way to get it right is through a bit of trial and error, but here are some guidelines to get you on the right track:

 

Choose the Right Platforms for Your Audience

The first step is to choose the right social media platforms to use. The best way to do this is to find out where your target audience hangs out and use the same platforms they use.

Each social media platform is different so it’s important to understand the characteristics of each:

  • Facebook. Facebook is the largest social media site. It’s a place where people interact with friends over common interests.
  • Twitter. Twitter is used for quick news and updates. People here are looking for the latest information on topics they care about.
  • Instagram. On Instagram, users share photos, images, and other visual content.
  • ...
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Why Your Marketing Message Needs a Clearly Defined Target Market

The most crucial step in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service meets these needs. How it does this is the single biggest factor that determines the success or failure of your marketing. So, if your marketing isn’t working, it could be because you haven’t yet defined your target market clearly enough.

 

What Is a Target Market?

A target market is a set of individuals who share common characteristics. A person in this group is the ideal end-user for the products or services you offer. In other words, this is the group of people who can best use what you’re offering. It’s important to define who this group is so you can craft your message just for them.

 

Give Your Message Focus

The right targeting gives your message focus. You can’t be all things to all people and if you try to be everything for everyone, you’ll...

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How Your Competitors Influence Your Marketing Message

When you’re crafting your marketing message, you need to know your customers and your product well so that you can explain how your offer solves their problems. But there’s one more party you need to examine very carefully: your competition. Here’s why you should spend some time studying your competitors when creating your marketing message:

 

Set Yourself Apart in a Competitive Market

The goal of your marketing message is not just to explain how you solve people’s problems, but how you do so uniquely. In other words, what makes your offering different from other offerings on the market? In order to understand this, you need to know what your competitors are offering so you can set yours apart.

 

Gain Insights into Your Target Market

Studying your competitors can help you gain insights into your target market. You can see how they’re communicating with their audience to get ideas. See what pain points they address in their marketing messages....

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Write Your Marketing Message with Your Strategy in Mind

Your marketing message explains to your target audience the unique value your product or service offers. Before you can explain this, however, you need a solid business strategy first. With this in place, it’s much easier to drill down and clarify the message you need to get across to your market. 

 

Identify Your Ideal Customer

The process of creating a business strategy starts with identifying your target market. Who is the person who can best use what you have to offer? Start by creating a detailed customer profile that identifies the one person who would benefit the most from your product or service. This is your ideal customer, the person you’re focused on attracting with your marketing message.

For example, you offer coaching services for small businesses just getting started with digital marketing. You would create a customer profile of a small business owner, identifying their demographics such as age and location, along with their core values,...

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