When you’re crafting your marketing message, you need to know your customers and your product well so that you can explain how your offer solves their problems. But there’s one more party you need to examine very carefully: your competition. Here’s why you should spend some time studying your competitors when creating your marketing message:
Set Yourself Apart in a Competitive Market
The goal of your marketing message is not just to explain how you solve people’s problems, but how you do so uniquely. In other words, what makes your offering different from other offerings on the market? In order to understand this, you need to know what your competitors are offering so you can set yours apart.
Gain Insights into Your Target Market
Studying your competitors can help you gain insights into your target market. You can see how they’re communicating with their audience to get ideas. See what pain points they address in their marketing messages....