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Write Your Marketing Message with Your Strategy in Mind

Your marketing message explains to your target audience the unique value your product or service offers. Before you can explain this, however, you need a solid business strategy first. With this in place, it’s much easier to drill down and clarify the message you need to get across to your market. 

 

Identify Your Ideal Customer

The process of creating a business strategy starts with identifying your target market. Who is the person who can best use what you have to offer? Start by creating a detailed customer profile that identifies the one person who would benefit the most from your product or service. This is your ideal customer, the person you’re focused on attracting with your marketing message.

For example, you offer coaching services for small businesses just getting started with digital marketing. You would create a customer profile of a small business owner, identifying their demographics such as age and location, along with their core values,...

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